Today (Tuesday 8th February, 2022), a new NP11 Place and Culture Strategy is being introduced at the Convention of the North conference. A consultation is being launched to engage and enlist stakeholder commitment of this strategy.
Place and culture are powerful economic drivers for the North and the UK. It is estimated that unlocking the Place opportunity for the North could be worth £2.7bn in GVA to the UK economy. The North is home to six World Heritage Sites, five National Parks, seven designated Areas of Outstanding Natural Beauty and four UNESCO Creative Cities. These cultural, creative, heritage and nature assets make it uniquely positioned to respond to the Levelling Up agenda. Indeed, the Northern Strategy for Place responds to all twelve Levelling Up missions, and specifically to ‘Pride in Place’.
It is clear that a ‘levelled-up’ North will not be achieved without strategic investment in its cultural and environmental assets. Investment in ‘levelling up’ culture is investment in levelling up the economy.
Helen Simpson OBE, Chair of the York and North Yorkshire LEP and Co-sponsor for this strategy says, “People are at the heart of the place agenda and integral to the North’s diverse and distinctive place identities. Place is an untapped opportunity for the North that offers real economic outcomes whilst also generating wellbeing benefits for people and their families, livelihoods and communities”.
Collaboration lies at the heart of the strategy which has been developed in partnership with key culture and nature partners. It builds on a broad scope programme of stakeholder engagement and is being released as an interim document for further consultation and feedback.
To find out more about the new NP11 Place and Culture Strategy and to take part in the consultation, visit here. You can also stay up to date with NP11 Place and Culture Strategy news via Twitter @NP11Place.
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